When Bigger Isn’t Better: The Power of Strategic Divestment

Growth isn’t just about acquiring more; it’s about knowing what to let go. Businesses stretch and release, expanding through acquisitions and refining through divestments. We explore the art of strategic portfolio pruning and how knowing when to hold or release can unlock true value.

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10 Strategic Planning Tips (for Dummies and Experts!)

Butterfly has been partnering with clients in their strategic planning journey for 15 years, and after going through this process ...
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Belief at Speed: Three Sprints for Growth-Led Innovation

The pressure’s on. Innovation has to deliver. At this year’s CAGNY conference – the annual stage where the world’s...
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The Growth Sprint 

Reset the pipeline with purpose A 5-week reset to fill your 3-year pipeline with conviction.  Use when: The current pipeline fe...
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The Stretch Sprint

Explore the space. Build the case. Map your brand’s next move and build the case to make it real.  Use when:  Leadership has ...
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The Launch Sprint

Make it happen. Fast.  To accelerate a winning proposition in months, not years. Use when: There’s a high-priority concept, f...
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The Beauty, Personal & Home Care industry is moving fast; but is it moving forward?

At CAGNY, the mood was clear: this is an industry that knows how to grow. Pricing strategies have been stretched to the limit, AI ...
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Five Hard Truths for F&B in 2025 – Are You Playing Offence or Defence?

Spending a week at CAGNY with lots to digest, we were struck by two competing forces in F&B businesses right now. Some busines...
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Tariffs, Tipping Points, and Turbulence: What’s Next for CPG?

For years, whenever we asked our clients about their biggest markets, the answer was almost always the same: The US and China. Two...
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When Bigger Isn’t Better: The Power of Strategic Divestment

“I’m in favor of progress; it’s change I don’t like.” – Mark Twain Businesses, like people, are cr...
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Hospitality Resolutions for 2025: Elevating the Guest Experience

As the hospitality industry navigates the changing tides of guest expectations, it’s clear that 2025 is not just about innovatio...
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New Year’s Resolutions for CPG: Thriving Amid Complexity in 2025

2025 isn’t just a new year; it’s a moment to pause, reflect, and recalibrate. A quarter-century into this new millennium, the ...
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The New Era of Wellbeing: Balancing Mind, Body, and Future

At Butterfly, we’ve been fascinated by the evolution of health and wellness for the last decade. From accurately predicting the ...
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