Butterfly – A brand Strategy and innovation company

We’re Butterfly, a leading brand and innovation company based in London and New York. We believe in the power of feelings. That behind every choice we make, there’s an emotion driving it. A goosebump, a jaw-drop, a chuckle – influencing decisions and stirring people into action. So we get behind the whats, and wade into the whys, to uncover what powers people – feelings. We believe in thinking with feeling.

Thinking with feeling makes our strategy stronger, our innovations further-reaching and our creative more compelling.

Insight that sparks thinking
- Discover the future of your brand and beyond.
- Seek out the opportunities and ideas that matter.
- Learn about generational or cultural differences across your audience.
- Dig deep to understand your brand’s challenge.
Building brands that connect
- Develop a distinctive brand positioning and architecture.
- Naming that goes beyond the obvious.
- Optimise messaging strategy to ensure it lands.
Innovation that excites
- Design unique and memorable experiences for your brand or services.
- Disrupt your category with fresh and innovative ideas and concepts.
- Evaluate and strengthen your concepts and ideas.
- Rapid idea testing and prioritisation.
Executions that are meaningful
- Localise your campaigns and strategy to ensure its meaning and message translate.
- Refine your customer journey to create a seamless experience.

Discover the future of your brand and beyond.
Seek out the opportunities and ideas that matter.
Learn about generational or cultural differences across your audience.
Dig deep to understand your brand’s challenge.

Develop a distinctive brand positioning and architecture.
Naming that goes beyond the obvious.
Optimise messaging strategy to ensure it lands.

Design unique and memorable experiences for your brand or services.
Disrupt your category with fresh and innovative ideas and concepts.
Evaluate and strengthen your concepts and ideas.
Rapid idea testing and prioritisation.

Localise your campaigns and strategy to ensure its meaning and message translate.
Refine your customer journey to create a seamless experience.

We’ve partnered with some of the world’s most iconic brands