Real world understanding igniting real life transformation
We are Butterfly, a strategy consultancy that transforms brands and businesses, opening pathways to the unexplored to find new possibilities for growth.
Delivering human-powered growth
Standout brands and businesses are rooted in real-world understanding of their customers. They make genuine emotional connections and have an innate human ability to connect the dots between complex problems and practical solutions. They are human-powered – the essential ingredient for business growth now and in the future.
your market position today
solutions to tomorrow’s challenges
your future horizons
Opening pathways to the unexplored
Our global team brings experience from across sectors and geographies, to help you examine your business with fresh eyes. With relentless curiosity and commercial rigour, we guide you as you explore new possibilities, delivering innovative strategies that fuel sustainable and profitable growth.what we do
Global brands, global impact
Our work drives real-life transformation across countries and sectors, with clients partnering with us time and again. Read our case studies to see where our expertise could take you.