When Bigger Isn’t Better: The Power of Strategic Divestment

Growth isn’t just about acquiring more; it’s about knowing what to let go. Businesses stretch and release, expanding through acquisitions and refining through divestments. We explore the art of strategic portfolio pruning and how knowing when to hold or release can unlock true value.

ReadMore

Scroll down

Filter

Blog

New Year’s Resolutions for CPG: Thriving Amid Complexity in 2025

2025 isn’t just a new year; it’s a moment to pause, reflect, and recalibrate. A quarter-century into this new millennium, the ...
Blog

The New Era of Wellbeing: Balancing Mind, Body, and Future

At Butterfly, we’ve been fascinated by the evolution of health and wellness for the last decade. From accurately predicting the ...
Blog

Reflections on the Kingdom: A Journey through the evolution of Saudi Arabia

In a world experiencing significant growth deceleration, the Kingdom of Saudi Arabia appears to have created a model of its own. ...
Blog

Actualising Sustainable Growth

Sustainable growth doesn’t happen by chance. It is more than just being in the right place, with the right plan, at the right ti...
Blog

Business, volatility and the power of resilience

Resilience in the geographical world describes the ability of a system to continue functioning after it has experienced a disturba...
Blog

Let’s Rebrand Brand Purpose

Brand purpose needs a rebrand. It isn’t what you say or why. It isn’t how a brand looks, or the values it projects. It isn’...
Blog

What does Sustainable Growth mean for CPG brands? 

Perspective is everything. There is a famous quote from Confucius which speaks to its importance. “Everybody has two lives....
Blog

Decentralized worlds and metaverse pearls

As digital escapes and experiences become not only the norm but a central part of lockdown living, interest in the creation of a d...
Blog

Gen Z and Gender

Generation Z are a generation that questions everything that came before them. Whatever it was, it’s there to be put under the m...
Blog

Champions of the World: What do the sustainable businesses of tomorrow look like?

We are living through an era of unprecedented change. The pandemic sparked radical change in our daily habits and routines. This s...
Blog

Chaos is a ladder

There is a famous quote from the legendary series Game of Thrones, in which the machiavellian Littlefinger is warned that the wor...
Blog

China: Brands, butterflies and understanding how 1.4 billion people dream

I was once told a fable about Chuang Tzu, a philosopher in ancient China, who one night went to sleep and dreamed that he was a bu...
image

To top

Discover bold strategies for your growth

Get in touch