When Bigger Isn’t Better: The Power of Strategic Divestment

Growth isn’t just about acquiring more; it’s about knowing what to let go. Businesses stretch and release, expanding through acquisitions and refining through divestments. We explore the art of strategic portfolio pruning and how knowing when to hold or release can unlock true value.

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Luxury Travel, Rewritten: Four Provocations for the UHNW Traveller

Luxury has always been a mirror of its time. What we choose to elevate, protect, or pay a premium for reveals what feels scarce, f...
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10 Strategic Planning Tips (for Dummies and Experts!)

Butterfly has been partnering with clients in their strategic planning journey for 15 years, and after going through this process ...
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The Beauty, Personal & Home Care industry is moving fast; but is it moving forward?

At CAGNY, the mood was clear: this is an industry that knows how to grow. Pricing strategies have been stretched to the limit, AI ...
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Tariffs, Tipping Points, and Turbulence: What’s Next for CPG?

For years, whenever we asked our clients about their biggest markets, the answer was almost always the same: The US and China. Two...
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The New Era of Wellbeing: Balancing Mind, Body, and Future

At Butterfly, we’ve been fascinated by the evolution of health and wellness for the last decade. From accurately predicting the ...
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Reflections on the Kingdom: A Journey through the evolution of Saudi Arabia

In a world experiencing significant growth deceleration, the Kingdom of Saudi Arabia appears to have created a model of its own. ...
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Business, volatility and the power of resilience

Resilience in the geographical world describes the ability of a system to continue functioning after it has experienced a disturba...
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Decentralized worlds and metaverse pearls

As digital escapes and experiences become not only the norm but a central part of lockdown living, interest in the creation of a d...
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Gen Z and Gender

Generation Z are a generation that questions everything that came before them. Whatever it was, it’s there to be put under the m...
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China: Brands, butterflies and understanding how 1.4 billion people dream

I was once told a fable about Chuang Tzu, a philosopher in ancient China, who one night went to sleep and dreamed that he was a bu...
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