Our work unlocks bold strategies for business growth.

We uncover fresh ideas and new pathways to growth, helping you stay ahead of the competition by creating opportunities and reimaging your future – building sustainable and profitable businesses.

We work with global clients across multiple sectors, with experience in consumer goods, hospitality, leisure, pharmaceutical, retail, financial services, and luxury brands. We use our hard-won experience to unlock growth opportunities for you. Read our case studies to see where our vibrant thinking could take you.

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Danone

Danone faced fundamental challenges to the dairy portfolio as a whole that was denting growth for Danone Core, its flagship brand. With a lack of clear superiority versus Private Label, an increasingly distant target market and inconsistency in the portfolio architecture the brand faced challenges on all fronts and a need to build an inspirational North Star to drive superior product innovation ...

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Marriott

In an everchanging world, Marriott’s ambition is to be pioneers in the hospitality industry. To be proactive, not reactive, taking stock of cultural movements and trends to better cater to the needs of future guests. Marriott needed to understand the major trends and macro-forces impacting experience design and their evolution within the next 3-5 years, in order to better inform design st...

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Heineken

The Heineken brand is an icon within the beer category and has always enjoyed healthy growth. With a new generation entering the category, the brand needed to ensure that it maintained its leadership position with a point of view and a global brand narrative that connected to this younger cohort’s values and beliefs....

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Reckitt

Nurofen had defined their purpose to close the gender pain gap, which albeit scientifically evident, was complicated to understand the real extent as well as the human impact. The real nub of the challenge was to unpick whether Healthcare Professionals were aware and most critically accepted that they were influenced by gender biases....

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Estée Lauder

Estee Lauder had an ambition to Grow Supreme in EMEA, by 40%. They acknowledged that in order to achieve this it would be critical to work with consumers to define an emotional anchor that connects, is differentiated, and ownable. There was also a desire to reinvent the way they looked at their core demographic in a way that went beyond age, to explore an ageless mindset & community in a way t...

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Avon

We partnered with Avon to maximise a white space opportunity withing their ‘Romance’ demand space in LATAM. They partnered with us to broaden their portfolio appeal by developing a new brand to fill the gap and drive growth amongst younger audiences....

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