Make it happen. Fast. 
To accelerate a winning proposition in months, not years.

Use when: There’s a high-priority concept, format or benefit on the table and you need to sharpen it, validate it and get it to market faster than your internal process will allow. 

What it delivers: 

• A validated value proposition that lands with consumers and clears internal gates 

• A tight story and business case for go-to-market activation 

• Cross-functional belief in a single hero idea 

What is our Launch Sprint?
Our Launch Sprint is a focused, high-impact engagement that helps you move from strong initial idea to launch-ready proposition in a matter of months not years. Whether it’s a new benefit space, format innovation or brand extension, this sprint is built for urgency, without compromising on belief, clarity or commercial rigour. 

It’s not about going faster by cutting corners. It’s about moving smarter: by aligning the right people, pressure-testing early, and packaging the story for internal momentum. 

Why now
In today’s climate, speed matters. But belief is what makes things happen. 

We’ve seen too many big ideas stall:
✓ Lost in endless alignment meetings
✓ Over-engineered before they were tested
✓ Lacking a narrative that made people care 

This sprint is designed to unblock. It helps teams align quickly, build conviction, and bring hero ideas to life with velocity and confidence. 

How it works

The Launch Sprint is a set of four fast-paced sprints, each with a clear goal, distinct outputs, and a decision gate to keep momentum sharp and belief high. 

We work in close collaboration with your internal team, not in hand-off, but in sync. 

Butterfly leads the external track: shaping the consumer insight, creative narrative, and commercial story. In parallel, your internal teams progress the technical, feasibility, and cost lens. 

We come together at key decision gates to align, challenge, build belief, and move forward with clarity. 

LAUNCHPAD: Align the ambition. Set the pace.
We begin with a focused pre-sprint session to sharpen ambition, explore early hypotheses, and identify the tensions we’ll need to break through.  

It’s where we align on ways of working, name what success looks like, and ensure both internal and external teams are starting from the same page, with urgency and belief from the outset. 

SPRINT 1: Define the Opportunity
This isn’t about aligning on a brief; it’s about surfacing the real ambition and naming the friction. 

We explore the ambition behind the ask, the problem behind the idea, and and the commercial case or constraints. We co-frame the job-to-be-done and define what would make this idea a hero, not just a launch. 

SPRINT 2: Shape the Proposition
We build from multiple angles (insight, brand, R&D, pack, P&L) to shape propositions that are as executable as they are exciting. 

Rather than polishing one idea, we shape a range of concepts and pressure them early: refining form, benefit logic, pricing frame, and sensory experience. 

SPRINT 3: Pressure-Test the Potential
We don’t just test for preference; we look for traction.  

This is about seeing where belief grows or breaks: with consumers, with R&D, with global or regional stakeholders, across key functions. We collect fast feedback to cut or elevate, and test not just concept, but confidence in execution. 

SPRINT 4: Ready the Business Case
This stage builds not just the ‘why’ but the ‘why now’.   

We bring the proposition together with a story that sells, backed by the early business model, concept board, benefit logic, pack/format thinking, and stakeholder strategy. It’s designed to help your team get the green light. 

What you get 

• One validated proposition with strong consumer and internal pull 

• A clear go-to-market story and foundational business logic 

• A faster path to decision-making and internal alignment 

• The confidence to move fast; and the clarity to move right. 

What makes it Butterfly?
We know how to move fast and build belief. 

Our team combines strategic clarity, consumer insight, commercial savvy and creative energy to shape ideas that stick. We work in partnership with internal teams and bring in expert voices — from investors to technical leads — to sharpen thinking and reduce risk. 

It’s not a race. But when it matters most, we help you move like it is. 

Examples: 

• We developed LivSmart Studios, a disruptive long-stay hospitality concept that let Hilton enter a $300bn segment faster than their competition. 

• We built the proposition and consumer journey for Aviva Home Score: a self-assessment tool helping customers reflect on home risk, backed by engaging content and a future roadmap.