Reset the pipeline with purpose
A 5-week reset to fill your 3-year pipeline with conviction. 

Use when: The current pipeline feels stale, fragmented, or tactical, and you need fresh energy, sharper thinking and clear prioritisation to guide investment. 

What it delivers: 

• Strategic springboards grounded in a clear intentional North Star and strategic Jobs-To-Be-Done; more than just ideas, they ladder up to a purposeful long-term ambition 

• A prioritised pipeline aligned across teams and anchored in what the business is really trying to achieve 

• A coherent story and strategic logic to bring stakeholders with you 

What is our Growth Sprint?
Our Growth Sprint is a 5-week strategic accelerator designed to help businesses step back, reframe ambition and rebuild an innovation pipeline with meaning. We bring teams together around a shared challenge, identify where growth can really come from, and co-create platforms that spark belief across consumers and internal stakeholders. 

It’s more than a brainstorm. It’s a reset: of direction, energy, and conviction. 

Why now
Many businesses have found themselves in a holding pattern: making safe bets, recycling old ideas, or failing to get traction beyond the current plan. Pipelines are busy, but not strategic. There’s activity, but not momentum. 

The Growth Sprint breaks that cycle:  

✓ What do we really want this brand or category to stand for?
✓ Where are the unmet needs and tensions with room to stretch?
✓ Which ideas are worth backing now — and which are noise? 

This sprint brings clarity, alignment and energy.  Fast. 

How it works

The Co-Lab The Growth Sprint is structured around a one-week Co-Lab: an energised, high-impact workshop where ideas are built, tested, and sharpened into a compelling pipeline. The weeks before and after are designed to set it up for success and land it with conviction. 

WEEK 1: Set the Question
We start by reframing the ambition.  What’s the real problem to solve?  What’s the future we’re working toward, and where does growth really need to come from?  What does that long-term ambition look like when translated into consumer tension and commercial stretch? 

WEEK 2: Explore the Territory
We scan the landscape, surfacing key tensions, consumer needs, and stretch opportunities across culture, category, and behaviour. This shapes a clear set of opportunity spaces to work within. 

WEEK 3: The Co-Lab
This is the creative engine room. Over five dynamic days, we bring your team together to build, test, and refine a pipeline of ideas: combining sketching, consumer input, cross-functional filters, and stimulus to provoke new thinking. It’s bold, human, and belief-led. 

WEEK 4: Shape the Strategic Story
We build the logic behind the ideas: Jobs-To-Be-Done, emotional triggers, right to win, RTBs and commercial filters. Every idea gets a narrative that shows why it matters. 

WEEK 5: Make it Land
We craft a prioritised roadmap, with clear next steps and decision points, to activate your 3-year pipeline with confidence and internal alignment. It sets the direction for where you go next. 

What you get 

• 3–5 consumer-led platforms and 10–15 ideas mapped to commercial reality 

• A refreshed intentional pipeline with near and longer-term stretch 

• A unifying story and framework that builds belief across the business 

• A stronger sense of purpose and confidence in your innovation direction 

What makes it Butterfly?
We know how to bring the room with us.
We help clients move from reactive to intentional, from scattered to strategic.
And we do it with energy, empathy and commercial edge. 

Our team brings behavioural insight, creative energy and strategic challenge in equal measure. We don’t just fill a pipeline. We rewire what it’s there to do. 

Examples: 

• We partnered with Kraft Heinz to build a future-facing pipeline across their Taste Elevation pillar, using our Sprint method and benefit platform logic to sharpen ideas and unlock belief. 

• We worked with Church & Dwight to develop a 3-year innovation pipeline for FemFresh, grounded in evolving tensions, cultural norms and emotional truths.