When Bigger Isn’t Better: The Power of Strategic Divestment

Growth isn’t just about acquiring more; it’s about knowing what to let go. Businesses stretch and release, expanding through acquisitions and refining through divestments. We explore the art of strategic portfolio pruning and how knowing when to hold or release can unlock true value.

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10 Strategic Planning Tips (for Dummies and Experts!)

Butterfly has been partnering with clients in their strategic planning journey for 15 years, and after going through this process ...
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The Beauty, Personal & Home Care industry is moving fast; but is it moving forward?

At CAGNY, the mood was clear: this is an industry that knows how to grow. Pricing strategies have been stretched to the limit, AI ...
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Five Hard Truths for F&B in 2025 – Are You Playing Offence or Defence?

Spending a week at CAGNY with lots to digest, we were struck by two competing forces in F&B businesses right now. Some busines...
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Tariffs, Tipping Points, and Turbulence: What’s Next for CPG?

For years, whenever we asked our clients about their biggest markets, the answer was almost always the same: The US and China. Two...
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When Bigger Isn’t Better: The Power of Strategic Divestment

“I’m in favor of progress; it’s change I don’t like.” – Mark Twain Businesses, like people, are cr...
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Hospitality Resolutions for 2025: Elevating the Guest Experience

As the hospitality industry navigates the changing tides of guest expectations, it’s clear that 2025 is not just about innovatio...
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New Year’s Resolutions for CPG: Thriving Amid Complexity in 2025

2025 isn’t just a new year; it’s a moment to pause, reflect, and recalibrate. A quarter-century into this new millennium, the ...
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The New Era of Wellbeing: Balancing Mind, Body, and Future

At Butterfly, we’ve been fascinated by the evolution of health and wellness for the last decade. From accurately predicting the ...
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Reflections on the Kingdom: A Journey through the evolution of Saudi Arabia

In a world experiencing significant growth deceleration, the Kingdom of Saudi Arabia appears to have created a model of its own. ...
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Actualising Sustainable Growth

Sustainable growth doesn’t happen by chance. It is more than just being in the right place, with the right plan, at the right ti...
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Business, volatility and the power of resilience

Resilience in the geographical world describes the ability of a system to continue functioning after it has experienced a disturba...
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Let’s Rebrand Brand Purpose

Brand purpose needs a rebrand. It isn’t what you say or why. It isn’t how a brand looks, or the values it projects. It isn’...
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