When Bigger Isn’t Better: The Power of Strategic Divestment

Growth isn’t just about acquiring more; it’s about knowing what to let go. Businesses stretch and release, expanding through acquisitions and refining through divestments. We explore the art of strategic portfolio pruning and how knowing when to hold or release can unlock true value.

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The Growth Sprint 

Reset the pipeline with purpose A 5-week reset to fill your 3-year pipeline with conviction.  Use when: The current pipeline fe...
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The Stretch Sprint

Explore the space. Build the case. Map your brand’s next move and build the case to make it real.  Use when:  Leadership has ...
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The Launch Sprint

Make it happen. Fast.  To accelerate a winning proposition in months, not years. Use when: There’s a high-priority concept, f...
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The Beauty, Personal & Home Care industry is moving fast; but is it moving forward?

At CAGNY, the mood was clear: this is an industry that knows how to grow. Pricing strategies have been stretched to the limit, AI ...
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Tariffs, Tipping Points, and Turbulence: What’s Next for CPG?

For years, whenever we asked our clients about their biggest markets, the answer was almost always the same: The US and China. Two...
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The New Era of Wellbeing: Balancing Mind, Body, and Future

At Butterfly, we’ve been fascinated by the evolution of health and wellness for the last decade. From accurately predicting the ...
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Reflections on the Kingdom: A Journey through the evolution of Saudi Arabia

In a world experiencing significant growth deceleration, the Kingdom of Saudi Arabia appears to have created a model of its own. ...
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Actualising Sustainable Growth

Sustainable growth doesn’t happen by chance. It is more than just being in the right place, with the right plan, at the right ti...
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Business, volatility and the power of resilience

Resilience in the geographical world describes the ability of a system to continue functioning after it has experienced a disturba...
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What does Sustainable Growth mean for CPG brands? 

Perspective is everything. There is a famous quote from Confucius which speaks to its importance. “Everybody has two lives....
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Decentralized worlds and metaverse pearls

As digital escapes and experiences become not only the norm but a central part of lockdown living, interest in the creation of a d...
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Gen Z and Gender

Generation Z are a generation that questions everything that came before them. Whatever it was, it’s there to be put under the m...
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