The Growth Sprint
Reset the pipeline with purpose A 5-week reset to fill your 3-year pipeline with conviction. Use when: The current pipeline fe...
The pressure’s on. Innovation has to deliver.
At this year’s CAGNY conference – the annual stage where the world’s biggest consumer companies set out their growth agendas – the message was loud and clear: if CPGs want to hit their targets, innovation isn’t a side project. It’s the main lever. As Kraft Heinz’s CEO, Carlos Abrams-Rivera, put it, “Innovation is not optional.” Nestlé’s CEO, Laurent Freixe, was equally clear: “We need to increase the pace.”
As a Strategy consultancy with an expertise in Innovation, we’ve been running sprints long before agility became the norm. With our entrepreneurial mindset, multi-market team, and industry-best facilitation, we’ve helped brands move fast and go deep, combining strategic clarity with creative stretch.
But we don’t just spark ideas. We build belief. Because belief is what gets people galvanised, aligned, and ready to act.
Explore our three sprint offers below, designed for the burning platforms of today’s CPG leaders.
1. The Launch Sprint
Accelerate a winning proposition in months, not years.
Use when: There’s a high-priority concept, format or benefit on the table and you need to sharpen it, validate it and get it to market faster than your internal process will allow.
What it delivers
- A validated value proposition that lands with consumers and clears internal gates.
- A tight story and business case for go-to-market activation
- Cross-functional belief in a single hero idea.
Examples
- We developed LivSmart Studios, a disruptive long-stay hospitality concept that let Hilton enter a $300bn segment faster than their competition.
- We built a launch-ready pipeline for Heineken, creating brand propositions that turned emerging need spaces into tested concepts and product, pack and execution guidelines.
2. The Growth Sprint
A 5-week reset to fill your 3-year pipeline with conviction.
Use when: the current pipeline feels stale, fragmented, or tactical, and you need fresh energy, sharper thinking and clear prioritisation to guide investment.
What it delivers:
- Strategic springboards grounded in a clear intentional North Star and strategic Jobs-To-Be-Done; more than just ideas, they ladder up to a purposeful long-term ambition.
- A prioritised pipeline aligned across teams and anchored in what the business is really trying to achieve.
- A coherent story and strategic logic to bring stakeholders with you.
Examples
- We partnered with Kraft Heinz to build a future-facing pipeline across their Taste Elevation pillar, using our Sprint method and benefit platform logic to sharpen ideas and unlock belief.
- We worked with Church & Dwight to develop a 3yr innovation pipeline for FemFresh, grounded in evolving tensions, cultural norms and emotional truths.
3. The Stretch Sprint
Map your brand’s next move and build the case to make it real.
Use when: leadership has asked, “Is this white space real?” and you need to turn a vague ambition into a credible stretch platform with real commercial potential.
What it delivers
- A clear point of view on where and how your brand or category can stretch
- Human, cultural and commercial signals to sharpen the case and build belief.
- A playbook to guide investment decisions or feed into concept development.
Examples
- We developed a commercially grounded for plan for one of Reckitt’s brands to expand into an adjacent segment.
- We built a stretch framework and scalability model from Estee Lauder to assess acquisition targets and brand adjacency potential.
Why Butterfly?
We’re not just fast. We’re fearless. We bring strategic sharpness, creative energy, and emotional intelligence to every sprint. Our team is senior, multi-disciplinary and global. And our methods are designed not just to create momentum, but to turn it into growth.