How to lead, innovate and disrupt in the most disruptive of times?

Today’s disruptive market forces make it more important than ever for organisations to deliver big-bet innovation – such as creating new categories, finding new routes to market or developing new business models – and doing it with sustainability at its heart.


Although Agile is a proven powerful process for product development, it tends to lead to incremental improvements rather than major breakthroughs.  COVID has given many CPG businesses a revenue uplift and the oxygen to invest in the disruptive innovation that pushes and elevates their business beyond packaged goods.  But transforming the strategy into actions can still feel semi-mystical as you navigate processes and paradigms that are set up for more incremental innovation initiatives.

On 23rd June, we shared what leadership in Disruptive Innovation can look like for your business.  If you couldn’t make the webinar, please watch the recording here.

We were joined by Jenna Behrer, VP, Innovation & Activation, Heineken USA & Katrin Costa, Global CDI Director, Harpic, Reckitt.  They shared how they have managed to structure and drive disruptive innovation through their organisations as well as how they have convinced leadership of the potential of ideas and initiatives outside traditional opportunity sizing methods.

What can you learn about Disruptive Innovation?

  • What does leadership in Disruptive Innovation look like?
  • How to move from disruptive principles on a page to delivering actual revenue, value and growth for your business and brands?
  • How can you invest in disruptive solutions while minimizing the risks?

If you are grappling with where to look, what to develop or how to test disruptive innovation initiatives, watch our webinar for inspiration and direction.