The commercial success of innovation projects can bring big wins to a company, and it can all start with one great idea. This kind of innovation is essential to creating a successful and sustainable growth culture but taking great ideas and driving them through the finish line takes more than just one person.     Our […]

Over the last decade, as brands and businesses, we have experienced unprecedented growth, relatively undemanding economic conditions, and stable trade winds. Business leaders learned to operate out of comfort and complacency, making decisions designed to keep pace with the market – incremental innovations, spin-off product releases, and more. However, in the last few years, the […]

For the past few years, businesses have aspired to Agility. But you can only drive efficiencies in predictability; you need to build Resilience in uncertainty. Resilience deals with what is unknown, unpredictable, and improbable – as a global society, we are living in a rapidly shifting, geo-political and socioeconomic climate that requires courageous, bold, and […]

Greenwashing. Pink-washing. False allyship. Over the last few years, we’ve borne witness to the rise of brands incorporating “purposeful” messaging into their comms, campaigns, and even annual reports. All too often, however, the newly revised slogans, hastily written “we stand with” tweets, and stock photos of diverse bodies is as far as their activism goes. […]

We’re wrapping up this season’s Masterclasses with a pragmatic take on growth opportunities and how you can demand more from them.   In our first Sustainable Growth Masterclass we shared our Business Growth framework. By shifting the mindset from what your business does to what business you’re in, you open more growth opportunities to take […]

At Butterfly, we believe in the possibility of transformation – of our clients, our people, our business, and the world. Our step-by-step masterclass, ‘Stop talking about Purpose – Acting on what you believe, in a world of transformation’, on the 12th of May will invite you to retire the term “brand purpose”, take stock of the good, bad […]

It’s undeniable that the world is in a moment of significant change. As a global society, we have had to come to terms with the realities of our impact on the planet and rapidly shift our values and priorities to both encompass these truths and proactively brainstorm holistic change.    Similarly, the business landscape has […]

At Butterfly, we believe in the possibility of transformation – of our clients, our people, our business, and the world. Our masterclasses are an opportunity to stop and reframe the question of ‘what does my business do’ to ‘what business am I in’ – with this perspective, more growth opportunities open up.   Our first […]