There will always be people willing to solve the Rubik’s Cube, where the world presents challenges it also unearths those who can design the solution.
Widespread furloughs and unemployment paired with forced time indoors and plenty of challenges to solve, has led to an upsurge in innovation & craft. Many are discovering or rediscovering talents for creating & problem solving, this plus the movement to focus on supporting local businesses, has unearthed a new generation of entrepreneurs who will change the game and up the stakes for many categories.
The passion that is injected into these endeavours is felt by consumers, who want something unique, something that represents who they are and who they want to be! Hand-made, locally sourced and made-to-order goods, are often high in quality & conjure a moment of personal connection with the creator and elevates the sense of gratification where purchasing that goes beyond the physical product.
- Brands should garnering and engage with these entrepreneurs through partnerships
- Brands would see this as an opportunity to represent more of the population
- We also expect to see more empowering networks that target and support entrepreneurs in areas such as finance and e-commerce