Outlooks

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Breathing a new life into wine

Judging books by covers… How design and format are breathing new life into wine. Great wine is known to develop more depth and complexity over time, and the same can be said for the wine category.

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The quest for balance

Quick bursts being replaced by the quest for balance. Beverages have long-since formed a central focus as our source for energy, whether that be a morning coffee to kickstart the day or the much-needed boost to hit a looming deadline.

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The fight for distinctiveness in hospitality

With the experience economy booming, hospitality brands are having to work harder than ever to provide quality, differentiated services.

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A global heart with a local bit

We’ve all heard the confusing mantra. It’s everywhere from management books to the walls of corporate offices. It’s the one thing on which microfinance charities and international hedge funds somehow agree: “Think global, act local”

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Gendered wellbeing

The women’s sexual health revolution. It almost feels like we’re reaching a new age of sexual liberation for women, where we’re being encouraged to not only be proactive about safeguarding our sexual health, but to do so for our broader physical and mental wellbeing (and pleasure!).

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Join the alcohol-free party

The pressure for consumers to have a lifestyle that maximises their health, relationships, work and life experiences is one that has been felt now for years, yet continues to drive trends with formidable pace.

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System 1 thinking

Here at Butterfly we believe that being able to get under the skin of human behaviour and decision making is important in order to understand the ‘nitty gritty’ behind the ‘why’ when consumers behave irrationally.

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Brand & cultural appropriation

In a global society are we not simply all just citizens of the world, a diverse collective of individuals, each one of us a beautiful hodgepodge of values, cultures and ancestral roots?

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The new age of authentic brands

We are entering a period of post-materialism, when people are still purchasing products for mass consumption, yet there is a new awareness about how these purchases reflect their world view.