Resilience in the geographical world describes the ability of a system to continue functioning after it has experienced a disturbance – for example, an earthquake or tsunami. In physics, a resilient material is able to absorb energy and revert back to its original shape. Resilience is a powerful quality in nature. And so is it in […]

We’re wrapping up this season’s Masterclasses with a pragmatic take on growth opportunities and how you can demand more from them.   In our first Sustainable Growth Masterclass we shared our Business Growth framework. By shifting the mindset from what your business does to what business you’re in, you open more growth opportunities to take […]

We’re wrapping up this season’s Masterclasses with a pragmatic take on growth opportunities and how you can demand more from them.   In our first Sustainable Growth Masterclass we shared our Business Growth framework. By shifting the mindset from what your business does to what business you’re in, you open more growth opportunities to take […]

At Butterfly, we believe in the possibility of transformation – of our clients, our people, our business, and the world. Our step-by-step masterclass, ‘Stop talking about Purpose – Acting on what you believe, in a world of transformation’, on the 12th of May will invite you to retire the term “brand purpose”, take stock of the good, bad […]

At Butterfly, we believe in the possibility of transformation – of our clients, our people, our business, and the world. Our masterclasses are an opportunity to stop and reframe the question of ‘what does my business do’ to ‘what business am I in’ – with this perspective, more growth opportunities open up.   Our first […]

China has entered a new era of sophistication and influence on the global stage in the last 15 years. The market now stands to account for 63% of global online sales by 2023, and according to a recent analyst report, its citizens’ private consumption is set to more than double to reach $12.7 trillion by […]

China is on the move. Again. The most promising market will account for 63% of all online sales by 2023 and represents a must-win growth opportunity for many global brands. China is very complex, diverse and extremely fluid but also deeply rooted in traditional values and behaviours that shape consumers’ desire or dislike for Western […]

I was once told a fable about Chuang Tzu, a philosopher in ancient China, who one night went to sleep and dreamed that he was a butterfly.    He dreamt that he was flying around from flower to flower. He felt free, blown about by the breeze.  He was quite sure that he was a […]

Butterfly London showcased the importance of emotions in solving the paradox between natural flavour and sustainable practices at the 25th Savoury Flavour & Food Industry Conference in Geneva. For our ancestors, flavour was a way of separating the dangerous from the delicious. Today, it is emotionally charged, a badge of international discovery and even snobbism. […]