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Chaos is a ladder: exploring the disruptive opportunity for CPG brands

There is a famous quote from the legendary series Game of Thrones, in which the machiavellian Littlefinger is warned that the world is “descending into a pit of chaos”. But Littlefinger corrects the assertion. “Chaos isn’t a pit. Chaos is a ladder.”.   The pandemic has caused unprecedented chaos around the globe, shutting down industries,  twisting […]

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China: Brands, butterflies and understanding how 1.4 billion people dream

I was once told a fable about Chuang Tzu, a philosopher in ancient China, who one night went to sleep and dreamed that he was a butterfly.    He dreamt that he was flying around from flower to flower. He felt free, blown about by the breeze.  He was quite sure that he was a […]

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Webinar: Chinese Dreams

How to make 1.4BN people fall in love with your brand? – 30th June 3pm BST, 10am EDT   China is on the move. Again. The most promising market will account for 63% of all online sales by 2023 and represents a must-win growth opportunity for many global brands. China is very complex, diverse and […]

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Natural vs Sustainable

Butterfly London showcased the importance of emotions in solving the paradox between natural flavour and sustainable practices at the 25th Savoury Flavour & Food Industry Conference in Geneva. For our ancestors, flavour was a way of separating the dangerous from the delicious. Today, it is emotionally charged, a badge of international discovery and even snobbism. […]