As the first generation to immersed into technology for the entirety of their lives and raised amongst natural disasters, financial crashes and now a global pandemic – Gen Z’s are unlike any of the generations before them. To better understand this cohort’s needs, we must take a holistic approach and consider the external factors that have […]

What legacy will COVID leave on Gen Z?    The last 10 years have seen the fastest rate of social change ever known – vast digital expansion, widespread political anxiety, a rising collective consciousness in health, well being and the environment.  With a global pandemic to top it off.  Younger Gen Z’s are currently in […]

Over the past 12 months, the world has witnessed a remarkable acceleration in stakeholder engagement centered on sustainability. This has required businesses to broaden the meaning and scope of sustainability and re-think their traditional growth model for a holistic, sustainable way forward.     The global mindset has shifted, a sense of urgency to act now […]

What should the sustainable businesses of tomorrow look like in a post-COVID World? Do good and Be good is now essential for both consumers and businesses who are demanding that brands and companies not only talk, but act according to their purpose and values. But how do we define sustainability? Should it focus on carbon […]

China has entered a new era of sophistication and influence on the global stage in the last 15 years. The market now stands to account for 63% of global online sales by 2023, and according to a recent analyst report, its citizens’ private consumption is set to more than double to reach $12.7 trillion by […]

China is on the move. Again. The most promising market will account for 63% of all online sales by 2023 and represents a must-win growth opportunity for many global brands. China is very complex, diverse and extremely fluid but also deeply rooted in traditional values and behaviours that shape consumers’ desire or dislike for Western […]

The last eighteen months have been categorised by uncertainty and disruption. But for CPG brands, there has been a newfound sense of clarity in the new normal.   The pandemic has given CPG businesses the space to invest in genuine innovation. These businesses are no longer looking for small, incremental improvements. They are searching for […]

How to lead, innovate and disrupt in the most disruptive of times? Today’s disruptive market forces make it more important than ever for organisations to deliver big-bet innovation – such as creating new categories, finding new routes to market or developing new business models – and doing it with sustainability at its heart.   Although […]