The concept of Wellness has dramatically changed. More complex, more holistic, more global despite some clear local nuances, wellness has now taken a central role in consumers’ (anxious) minds. Tech and Media players are taking notice of the deep emotional connections consumers have with technology. We have explored the greatest tensions in the struggling pursuit for wellness, and how brands can become a true partner in their consumer’s journey.

Gone are the days of cracking open a bottle or a can for the sake of a quick thirst quench, where’s the miracle in a can? From alcoholic drinks that deliver a health kick, to packaging that benefits the earth, innovations are catering to those who believe that they really can have it all. In order to understand the future of beverages, we look at upcoming consumer trends and disruptive products to predict how brands can be nimble in this rapidly developing category.

When we consider the future of the personal care category, what’s going to influence consumers’ needs, perceptions and motivations? From urbanisation to technology, from the evolving fluidity of identity to the fundamental role of demographics, we have scoured the globe for best in class examples of brands and services disrupting and transforming the personal care sector.

We all hear a lot about Artificial Intelligence (AI) and its increasing importance these days. And marketing is no exception, as we can see in Amazon’s “also viewed” selection, targeted adverts we see online, and in the new big data strategies of direct marketing, from energy providers to political campaigns. But what exactly is Artificial […]

Health-focused diets and Agtech innovation The relationship between man and food is an age-old interaction, something that predates many of the social constructs we know today.  And, for quite some time the technology within the food & drink industry has remained relatively basic compared to many other modern sectors.  However, as consumers have come to […]

Robots are getting ever closer to providing and evoking real emotional reactions and moments of connection, but will they be taking over the world any time soon? Robots have been a staple of science fiction and childhood dreams for over a century. But we can all breathe a sigh of relief: apparently robots are unlikely […]