Foresight

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Holding a robot’s hand

Robots are getting ever closer to providing and evoking real emotional reactions and moments of connection, but will they be taking over the world any time soon? Robots have been a staple of science fiction and childhood dreams for over a century. But we can all breathe a sigh of relief: apparently robots are unlikely […]

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Seeds of the future

Health-focused diets and Agtech innovation The relationship between man and food is an age-old interaction, something that predates many of the social constructs we know today.  And, for quite some time the technology within the food & drink industry has remained relatively basic compared to many other modern sectors.  However, as consumers have come to […]

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Big data and human insight

We all hear a lot about Artificial Intelligence (AI) and its increasing importance these days. And marketing is no exception, as we can see in Amazon’s “also viewed” selection, targeted adverts we see online, and in the new big data strategies of direct marketing, from energy providers to political campaigns. But what exactly is Artificial […]

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2020: The year that changed Food & Drink forever

2020 has redefined our most basic and human needs. 2020 has been the year our connection with food & drink brands, retailers and bars & restaurants has been shaped by the restrictions and challenges we have all experienced. But in a year when people all over the world have re-evaluated what is important to them […]

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2020: The year that changed Beauty & Personal Care forever

2020 might not have changed everything but it has certainly changed everyone. In the face of social and physical restrictions that have impacted where we work, how we relate to our colleagues and connect with our loved ones, where and how does Beauty and Personal Care fit into people’s new lives and behaviours? And why […]