As digital escapes and experiences become not only the norm but a central part of lockdown living, interest in the creation of a digital world outside and alongside our own has begun to grow. Ideas once confined to the realms of science fiction are now knocking hard on the (virtual) door. The metaverse is well […]

Generation Z are a generation that questions everything that came before them. Whatever it was, it’s there to be put under the microscope and pressure tested for their ideological rigour. From capitalism to colonialism, Gen Z are truly bringing the world and previous generations to rights. And one of the biggest ideas they’re placing under […]

How do you define Gen Z? On a surface level, it is relatively simple: Gen Z incorporates those born between 1997 and 2012. They are between six and twenty four years old. And they are on the cusp of emerging as the most influential generation of our time – if not so already.   A […]

We are living through an era of unprecedented change. The pandemic sparked radical change in our daily habits and routines. This sudden circuit-break in our lives was juxtaposed by figures highlighting the impact globalisation was having on the planet – with CO2 levels and global temperatures hitting record levels.    These changes have highlighted how […]

Since humans concocted the first alcoholic beverages around 7000BCE, we’ve been thirsty to balance pleasing effects of spirits with the not-so-pleasing. What if the solution is as ancient as the problem? The What: It sometimes feels like consumers today are after a beverage as mythical as a sip from the fountain of youth. They clamor […]

I was once told a fable about Chuang Tzu, a philosopher in ancient China, who one night went to sleep and dreamed that he was a butterfly.    He dreamt that he was flying around from flower to flower. He felt free, blown about by the breeze.  He was quite sure that he was a […]

From a steady trickle to a burst dam, Chinese national pride is gushing, and brands will need to adapt to stay relevant. The What: Chinese pride and nationalism have been rising steadily for years, but the pandemic sped up the rate at which the pride was spreading. Consumers across China have long seen western brands […]

Home-schooling, exams on Zoom, retraining & double jobbing! Education has never been more & less accessible at the same time!   The What Home-schooling took on new meanings in 2020, with many schoolchildren forced to convert to experiences in the online, and parents having to step into the shoes of teachers. But it wasn’t only […]

Am I using social media, or is it using me? Did I Google that or is Alexa listening to me? It’s hard to know whether control has shifted from us to AI at this point of whether is still hangs in the balance, but one thing that is for sure, is that people are starting to question, […]

Reuse, Renew, Upcycle! Everything deserves a 2nd chance but how about a 3rd and a 4th?    The What With sustainability concerns ever-growing, and our increasing focus on sourcing and supporting local, we have seen second hand and thrifted products get a huge revival in the past year. With social media like TikTok educating and […]