How do you define Gen Z? On a surface level, it is relatively simple: Gen Z incorporates those born between 1997 and 2012. They are between six and twenty four years old. And they are on the cusp of emerging as the most influential generation of our time – if not so already.   A […]

We are living through an era of unprecedented change. The pandemic sparked radical change in our daily habits and routines. This sudden circuit-break in our lives was juxtaposed by figures highlighting the impact globalisation was having on the planet – with CO2 levels and global temperatures hitting record levels.    These changes have highlighted how […]

I was once told a fable about Chuang Tzu, a philosopher in ancient China, who one night went to sleep and dreamed that he was a butterfly.    He dreamt that he was flying around from flower to flower. He felt free, blown about by the breeze.  He was quite sure that he was a […]

2020 might not have changed everything but it has certainly changed everyone. In the face of social and physical restrictions that have impacted where we work, how we relate to our colleagues and connect with our loved ones, where and how does Beauty and Personal Care fit into people’s new lives and behaviours? And why […]

2020 has redefined our most basic and human needs. 2020 has been the year our connection with food & drink brands, retailers and bars & restaurants has been shaped by the restrictions and challenges we have all experienced. But in a year when people all over the world have re-evaluated what is important to them […]

The concept of Wellness has dramatically changed. More complex, more holistic, more global despite some clear local nuances, wellness has now taken a central role in consumers’ (anxious) minds. Tech and Media players are taking notice of the deep emotional connections consumers have with technology. We have explored the greatest tensions in the struggling pursuit for wellness, and how brands can become a true partner in their consumer’s journey.

Gone are the days of cracking open a bottle or a can for the sake of a quick thirst quench, where’s the miracle in a can? From alcoholic drinks that deliver a health kick, to packaging that benefits the earth, innovations are catering to those who believe that they really can have it all. In order to understand the future of beverages, we look at upcoming consumer trends and disruptive products to predict how brands can be nimble in this rapidly developing category.

When we consider the future of the personal care category, what’s going to influence consumers’ needs, perceptions and motivations? From urbanisation to technology, from the evolving fluidity of identity to the fundamental role of demographics, we have scoured the globe for best in class examples of brands and services disrupting and transforming the personal care sector.

We all hear a lot about Artificial Intelligence (AI) and its increasing importance these days. And marketing is no exception, as we can see in Amazon’s “also viewed” selection, targeted adverts we see online, and in the new big data strategies of direct marketing, from energy providers to political campaigns. But what exactly is Artificial […]

Health-focused diets and Agtech innovation The relationship between man and food is an age-old interaction, something that predates many of the social constructs we know today.  And, for quite some time the technology within the food & drink industry has remained relatively basic compared to many other modern sectors.  However, as consumers have come to […]