Foresight

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China: Brands, butterflies and understanding how 1.4 billion people dream

I was once told a fable about Chuang Tzu, a philosopher in ancient China, who one night went to sleep and dreamed that he was a butterfly.    He dreamt that he was flying around from flower to flower. He felt free, blown about by the breeze.  He was quite sure that he was a […]

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2020: The year that changed Beauty & Personal Care forever

2020 might not have changed everything but it has certainly changed everyone. In the face of social and physical restrictions that have impacted where we work, how we relate to our colleagues and connect with our loved ones, where and how does Beauty and Personal Care fit into people’s new lives and behaviours? And why […]

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2020: The year that changed Food & Drink forever

2020 has redefined our most basic and human needs. 2020 has been the year our connection with food & drink brands, retailers and bars & restaurants has been shaped by the restrictions and challenges we have all experienced. But in a year when people all over the world have re-evaluated what is important to them […]

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Future of wellness

The concept of Wellness has dramatically changed. More complex, more holistic, more global despite some clear local nuances, wellness has now taken a central role in consumers’ (anxious) minds. Tech and Media players are taking notice of the deep emotional connections consumers have with technology. We have explored the greatest tensions in the struggling pursuit for wellness, and how brands can become a true partner in their consumer’s journey.

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Future of beverages

Gone are the days of cracking open a bottle or a can for the sake of a quick thirst quench, where’s the miracle in a can? From alcoholic drinks that deliver a health kick, to packaging that benefits the earth, innovations are catering to those who believe that they really can have it all. In order to understand the future of beverages, we look at upcoming consumer trends and disruptive products to predict how brands can be nimble in this rapidly developing category.

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Future of personal care

When we consider the future of the personal care category, what’s going to influence consumers’ needs, perceptions and motivations? From urbanisation to technology, from the evolving fluidity of identity to the fundamental role of demographics, we have scoured the globe for best in class examples of brands and services disrupting and transforming the personal care sector.

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Big data and human insight

We all hear a lot about Artificial Intelligence (AI) and its increasing importance these days. And marketing is no exception, as we can see in Amazon’s “also viewed” selection, targeted adverts we see online, and in the new big data strategies of direct marketing, from energy providers to political campaigns. But what exactly is Artificial […]

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Seeds of the future

Health-focused diets and Agtech innovation The relationship between man and food is an age-old interaction, something that predates many of the social constructs we know today.  And, for quite some time the technology within the food & drink industry has remained relatively basic compared to many other modern sectors.  However, as consumers have come to […]

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Holding a robot’s hand

Robots are getting ever closer to providing and evoking real emotional reactions and moments of connection, but will they be taking over the world any time soon? Robots have been a staple of science fiction and childhood dreams for over a century. But we can all breathe a sigh of relief: apparently robots are unlikely […]