What legacy will COVID leave on Gen Z?    The last 10 years have seen the fastest rate of social change ever known – vast digital expansion, widespread political anxiety, a rising collective consciousness in health, well being and the environment.  With a global pandemic to top it off.  Younger Gen Z’s are currently in […]

What should the sustainable businesses of tomorrow look like in a post-COVID World? Do good and Be good is now essential for both consumers and businesses who are demanding that brands and companies not only talk, but act according to their purpose and values. But how do we define sustainability? Should it focus on carbon […]

Since humans concocted the first alcoholic beverages around 7000BCE, we’ve been thirsty to balance pleasing effects of spirits with the not-so-pleasing. What if the solution is as ancient as the problem? The What: It sometimes feels like consumers today are after a beverage as mythical as a sip from the fountain of youth. They clamor […]

China has entered a new era of sophistication and influence on the global stage in the last 15 years. The market now stands to account for 63% of global online sales by 2023, and according to a recent analyst report, its citizens’ private consumption is set to more than double to reach $12.7 trillion by […]

From a steady trickle to a burst dam, Chinese national pride is gushing, and brands will need to adapt to stay relevant. The What: Chinese pride and nationalism have been rising steadily for years, but the pandemic sped up the rate at which the pride was spreading. Consumers across China have long seen western brands […]

Home-schooling, exams on Zoom, retraining & double jobbing! Education has never been more & less accessible at the same time!   The What Home-schooling took on new meanings in 2020, with many schoolchildren forced to convert to experiences in the online, and parents having to step into the shoes of teachers. But it wasn’t only […]

Am I using social media, or is it using me? Did I Google that or is Alexa listening to me? It’s hard to know whether control has shifted from us to AI at this point of whether is still hangs in the balance, but one thing that is for sure, is that people are starting to question, […]

From Rat Race to Flat Race, the commute might be shorter (bed to dining table or home-office if you are lucky!) but the days are more intense.    The What Health has been on the rise for year, but it has shot to the top spot as, collectively we have spent the last year scrutinising […]

In a moment where we are all being forced to rethink the way that we approach our daily lives, how we get to work, what we do when we get there and assessing what is truly important, there is an opportunity to throw out the old and welcome the new! Faster, slicker tools and processes. […]

In an uncertain environment, your business decisions carry even more weight – so ensuring you have all the right voices included in the process is more important than ever. Some decisions require more than a conference call – they require engaging, thought provoking discussion, with rich, dynamic content. People want to feel that they can […]