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Webinar: Disruptive Innovation

How to lead, innovate and disrupt in the most disruptive of times? – 23rd June 4pm BST, 11am EDT   Today’s disruptive market forces make it more important than ever for organisations to deliver big-bet innovation – such as creating new categories, finding new routes to market or developing new business models – and doing […]

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Webinar: Chinese Dreams

How to make 1.4BN people fall in love with your brand? – 30th June 3pm BST, 10am EDT   China is on the move. Again. The most promising market will account for 63% of all online sales by 2023 and represents a must-win growth opportunity for many global brands. China is very complex, diverse and […]

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Webinar: Wellness & Sustainability

How has COVID changed consumer attitudes towards Wellness & Sustainability? – 2nd Sept, 3pm BST, 10am EDT   COVID has fundamentally impacted two major consumer conversations: Wellness & Sustainability.  Do good and Be good is now essential for consumers who are demanding brands not only talk but act according to their values and principles. What […]

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Webinar: Mind the Generation Gap

What legacy will COVID leave on Gen Z? – 16th September, 3pm BST, 10am EDT   The last 10 years have seen the fastest rate of social change ever known – vast digital expansion, widespread political anxiety, a rising collective consciousness in health, well being and the environment.  With a global pandemic to top it […]

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China’s Rising Tides of National Pride

From a steady trickle to a burst dam, Chinese national pride is gushing, and brands will need to adapt to stay relevant. The What: Chinese pride and nationalism have been rising steadily for years, but the pandemic sped up the rate at which the pride was spreading. Consumers across China have long seen western brands […]

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Back to (Home) School

Home-schooling, exams on Zoom, retraining & double jobbing! Education has never been more & less accessible at the same time!   The What Home-schooling took on new meanings in 2020, with many schoolchildren forced to convert to experiences in the online, and parents having to step into the shoes of teachers. But it wasn’t only […]

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The Social Dilemma

Am I using social media, or is it using me? Did I Google that or is Alexa listening to me? It’s hard to know whether control has shifted from us to AI at this point of whether is still hangs in the balance, but one thing that is for sure, is that people are starting to question, […]

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WFH: Wellness from Home

From Rat Race to Flat Race, the commute might be shorter (bed to dining table or home-office if you are lucky!) but the days are more intense.    The What Health has been on the rise for year, but it has shot to the top spot as, collectively we have spent the last year scrutinising […]

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Is your research as agile as it could be?

In a moment where we are all being forced to rethink the way that we approach our daily lives, how we get to work, what we do when we get there and assessing what is truly important, there is an opportunity to throw out the old and welcome the new! Faster, slicker tools and processes. […]

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Practical tips for virtual workshops

In an uncertain environment, your business decisions carry even more weight – so ensuring you have all the right voices included in the process is more important than ever. Some decisions require more than a conference call – they require engaging, thought provoking discussion, with rich, dynamic content. People want to feel that they can […]