Chaos is a ladder: exploring the disruptive opportunity for CPG brands
There is a famous quote from the legendary series Game of Thrones, in which the machiavellian Littlefinger is warned that the world is “descending into a pit of chaos”. But Littlefinger corrects the assertion. “Chaos isn’t a pit. Chaos is a ladder.”. The pandemic has caused unprecedented chaos around the globe, shutting down industries, twisting […]
Disruption in Innovation
Agility has become the lifeblood of innovation. With innovation moving faster than ever before, how can a large organisation take decisions more quickly and efficiently? What can established companies learn from challenger, nimble start-ups that are taking their marked shares? What are the new rules of engagement and channels that really resonate with consumers? What are the new paradigms beyond new products and services?
Keep the innovation pumping
Start-ups have led the way when it comes to agility and creativity in innovation, so how can larger organisations compete? There are many benefits to operating as a large organisation, efficiency and scale are just two of them. But blue-chip clients are increasingly being asked to behave like agile, lean start-ups. And with good reason, […]
Who’s afraid of AI
Deciphering the tech phenomena that is AI At SWSX, there was no doubt that AI was the top buzz word of the week, sparking interest and excitement as people discussed its potential to change many industries. What stood out most however was the repeated need for demystification of it. Sadly, it is not magic, although […]
Has Instagram killed travel?
On recent travel to Sri Lanka, I was sitting on a near deserted 2-mile-long beach basking in the 30 degree heat, enjoying the view of tumbling waves roll into the jungle-like bay. It was absolute bliss. Suddenly, out of nowhere, a couple who looked to be in their mid to late twenties appeared, edging towards […]
The new age of retail
When talking about retail disruption the first name that comes to mind is obviously Amazon. Amazon has indeed changed the face of retail and e-commerce; with its 2-day shipping service, inventory efficiency advantage, killer product search, personalised recommendations and excellent customer service, it is hard to compete with this omniscient retail giant, and understand what […]
Changing world of insight
There have been many paradigm shifts across industries over recent years. There are elements of Consumer Insight that have remained the same, but technology and human understanding have opened up many more avenues for us to mine for deeper, richer insight. The following articles set out some of these changes and how they are challenging […]