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Green, the new black

This year sustainability appears to be on every brand’s to do list. There are countless examples of sustainability entering the mainstream; from Unilever’s mass-market, millennial-friendly vegan beauty brand ‘Love Beauty and Planet’, to Diageo’s newly appointed Chief Sustainability Officer, and Love Island’s Jamie and Camila’s vegan, natural beauty brand ‘Jamila’. Any brand worth its salt […]

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Brand purpose beyond sustainability

Increasingly, brands are embracing social change initiatives that leverage their position to have a wider positive impact. It’s a no-brainer that brands who adopt a purpose driven strategy are reaping the rewards when 63% of people believe that brands have a greater responsibility to contribute to society. Consumers are willing to pay more for brands […]

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Sustainability @ Cosmoprof 2019

Sustainability was the key theme at this year’s Cosmoprof beauty conference in Bologna, which drew in over a quarter of a million visitors from around the world. Here’s a summary of what we learnt: We need to redefine what it means to be consumers: Less and less will we be consuming for the sake of […]