Big Conversations

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Business, volatility and the power of resilience

Resilience in the geographical world describes the ability of a system to continue functioning after it has experienced a disturbance – for example, an earthquake or tsunami. In physics, a resilient material is able to absorb energy and revert back to its original shape. Resilience is a powerful quality in nature. And so is it in […]

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Let’s Rebrand Brand Purpose

Brand purpose needs a rebrand. It isn’t what you say or why. It isn’t how a brand looks, or the values it projects. It isn’t a one-off campaign or an isolated social media interaction. It’s all of the above together. And more.   Purpose isn’t a reaction to whatever is happening right now – it is […]

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What does Sustainable Growth mean for CPG brands? 

Perspective is everything. There is a famous quote from Confucius which speaks to its importance. “Everybody has two lives. The second begins when we realise we just have one.” This realisation rings as true for brands as it does for people. And the second life for brands is just beginning – as the era of unconscious […]

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WFH Workshops

Embracing a new perspective We know that great ideation comes from creativity and collaboration. But in our new ‘Working From Home’ world, we must harness creativity &  collaborate differently to get to better, stronger ideas that have true potential. We see the potential here for great ideas to be born from lowered inhibitions, new and […]

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Tight Timings

Life may have slowed down, but time has not While life might have slowed down, time has kept moving and Summer will soon turn to Autumn. We know that in the world of innovation, time is of the essence and momentum is key. Instead of seeing the risk of slowing down, embrace the opportunity to […]

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Remote Research

Harness truer, richer insights online We value the importance of consumer research in innovation – to develop bigger, better ideas that have impact and longevity. It’s no secret that everything is happening online now, but we are seeing this as an opportunity to harness richer and truer insights. More and more, we’re finding digitally driven […]

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5 reasons why online research gets you to truer truths

At Butterfly, all of our work is based on real human insights – the emotional truths that drive how a person engages with your brand or product. More and more, we’re finding online, digitally driven research to be a rich and rewarding way of getting to these truths. This article gives you 5 compelling reasons […]

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Is your research as agile as it could be?

In a moment where we are all being forced to rethink the way that we approach our daily lives, how we get to work, what we do when we get there and assessing what is truly important, there is an opportunity to throw out the old and welcome the new! Faster, slicker tools and processes. […]

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Practical tips for virtual workshops

In an uncertain environment, your business decisions carry even more weight – so ensuring you have all the right voices included in the process is more important than ever. Some decisions require more than a conference call – they require engaging, thought provoking discussion, with rich, dynamic content. People want to feel that they can […]

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The Hub – your new virtual home for deeper, richer insights

Deliver empathy with agility   We’re always innovating at Butterfly – looking for new and improved ways of getting to those little truths that make a big difference to your brand. The Hub is our proprietary online research platform that allows us to deliver our powerful methodologies in a digital environment. What it is: The […]