Big Conversations

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WFH Workshops

Embracing a new perspective We know that great ideation comes from creativity and collaboration. But in our new ‘Working From Home’ world, we must harness creativity &  collaborate differently to get to better, stronger ideas that have true potential. We see the potential here for great ideas to be born from lowered inhibitions, new and […]

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Tight Timings

Life may have slowed down, but time has not While life might have slowed down, time has kept moving and Summer will soon turn to Autumn. We know that in the world of innovation, time is of the essence and momentum is key. Instead of seeing the risk of slowing down, embrace the opportunity to […]

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Remote Research

Harness truer, richer insights online We value the importance of consumer research in innovation – to develop bigger, better ideas that have impact and longevity. It’s no secret that everything is happening online now, but we are seeing this as an opportunity to harness richer and truer insights. More and more, we’re finding digitally driven […]

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5 reasons why online research gets you to truer truths

At Butterfly, all of our work is based on real human insights – the emotional truths that drive how a person engages with your brand or product. More and more, we’re finding online, digitally driven research to be a rich and rewarding way of getting to these truths. This article gives you 5 compelling reasons […]

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Is your research as agile as it could be?

In a moment where we are all being forced to rethink the way that we approach our daily lives, how we get to work, what we do when we get there and assessing what is truly important, there is an opportunity to throw out the old and welcome the new! Faster, slicker tools and processes. […]

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Practical tips for virtual workshops

In an uncertain environment, your business decisions carry even more weight – so ensuring you have all the right voices included in the process is more important than ever. Some decisions require more than a conference call – they require engaging, thought provoking discussion, with rich, dynamic content. People want to feel that they can […]

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The Hub – your new virtual home for agile insights

We’re always innovating at Butterfly – looking for new and improved ways of getting to those little truths that make a big difference to your brand. So, we’re proud to introduce The Hub, our new proprietary online research platform that allows us to deliver our tried and tested methodologies in a digital environment. What it is: […]

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Green, the new black

This year sustainability appears to be on every brand’s to do list. There are countless examples of sustainability entering the mainstream; from Unilever’s mass-market, millennial-friendly vegan beauty brand ‘Love Beauty and Planet’, to Diageo’s newly appointed Chief Sustainability Officer, and Love Island’s Jamie and Camila’s vegan, natural beauty brand ‘Jamila’. Any brand worth its salt […]

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Brand purpose beyond sustainability

Increasingly, brands are embracing social change initiatives that leverage their position to have a wider positive impact. It’s a no-brainer that brands who adopt a purpose driven strategy are reaping the rewards when 63% of people believe that brands have a greater responsibility to contribute to society. Consumers are willing to pay more for brands […]

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Sustainability @ Cosmoprof 2019

Sustainability was the key theme at this year’s Cosmoprof beauty conference in Bologna, which drew in over a quarter of a million visitors from around the world. Here’s a summary of what we learnt: We need to redefine what it means to be consumers: Less and less will we be consuming for the sake of […]