5 reasons why online research gets you to truer truths
At Butterfly, all of our work is based on real human insights – the emotional truths that drive how a person engages with your brand or product. More and more, we’re finding online, digitally driven research to be a rich and rewarding way of getting to these truths. This article gives you 5 compelling reasons […]
Is your research as agile as it could be?
In a moment where we are all being forced to rethink the way that we approach our daily lives, how we get to work, what we do when we get there and assessing what is truly important, there is an opportunity to throw out the old and welcome the new! Faster, slicker tools and processes. […]
How virtual workshops could change the way you do business for the better!
In an uncertain environment, your business decisions carry even more weight – so ensuring you have all the right voices included in the process is more important than ever. Some decisions require more than a conference call – they require engaging, thought provoking discussion, with rich, dynamic content. People want to feel that they can […]
The Hub – your new virtual home for agile insights
We’re always innovating at Butterfly – looking for new and improved ways of getting to those little truths that make a big difference to your brand. So, we’re proud to introduce The Hub, our new proprietary online research platform that allows us to deliver our tried and tested methodologies in a digital environment. What it is: […]
Green, the new black
This year sustainability appears to be on every brand’s to do list. There are countless examples of sustainability entering the mainstream; from Unilever’s mass-market, millennial-friendly vegan beauty brand ‘Love Beauty and Planet’, to Diageo’s newly appointed Chief Sustainability Officer, and Love Island’s Jamie and Camila’s vegan, natural beauty brand ‘Jamila’. Any brand worth its salt […]
Brand purpose beyond sustainability
Increasingly, brands are embracing social change initiatives that leverage their position to have a wider positive impact. It’s a no-brainer that brands who adopt a purpose driven strategy are reaping the rewards when 63% of people believe that brands have a greater responsibility to contribute to society. Consumers are willing to pay more for brands […]
Sustainability @ Cosmoprof 2019
Sustainability was the key theme at this year’s Cosmoprof beauty conference in Bologna, which drew in over a quarter of a million visitors from around the world. Here’s a summary of what we learnt: We need to redefine what it means to be consumers: Less and less will we be consuming for the sake of […]