Big Bets for a post-Covid World

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The Grow Down

From the trivial home renovations & puppy-mania to deep confrontation of mortality and uncertainty – the global pandemic has forced many to fast track to the next life-stage. So what happens when it all ends?    The What The pandemic has forced entire generations to grow old before their time – From facing up to […]

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Don’t Bank on it!

Banking, stock market, politics – all institutions known for their air of mystery – are being broken down, brick by brick, from the outside, unveiling their mysteries and unravelling their control.   The What The volatile socio-political and economic landscape has shaken many of the core infrastructures that make up the world as we know […]

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Next Wave of Automation

Zoomed-out and Zoomed-in. We might be getting fatigued with endless video calls, but it is undeniable that globally, comfort levels with technology have increased exponentially!    The What People are becoming ever more comfortable with technical developments – AI, voice activation and automation are becoming more commonplace within people’s lives, partly driven by COVID 19 […]

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No More Planet B

Consumer sentiment towards the environment has changed dramatically. Reconnecting with our local world has forced a redirection of efforts & sentiments towards achievable, daily sustainability goals.   The What With the sustainability cut-off point of 2030 looming ever closer, and our newfound appreciation of nature due to the pandemic, in addition to political waves all over […]

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The Rebound

Low key loungewear life? Resurge and splurge? When the world reopens will these new casual behaviours bed-in or will we all rebound with a vengeance to seek a life of luxury?   The What Life in the ‘new normal’ has led to a complete reimagining of purchase behaviour across a range of categories. Gone are […]