Big Bets for a post-Covid World

BLOG

The Rebound

Low key loungewear life? Resurge and splurge? When the world reopens will these new casual behaviours bed-in or will we all rebound with a vengeance to seek a life of luxury?   The What Life in the ‘new normal’ has led to a complete reimagining of purchase behaviour across a range of categories. Gone are […]

BLOG

No More Planet B

Consumer sentiment towards the environment has changed dramatically. Reconnecting with our local world has forced a redirection of efforts & sentiments towards achievable, daily sustainability goals.   The What With the sustainability cut-off point of 2030 looming ever closer, and our newfound appreciation of nature due to the pandemic, in addition to political waves all over […]

BLOG

Next Wave of Automation

Zoomed-out and Zoomed-in. We might be getting fatigued with endless video calls, but it is undeniable that globally, comfort levels with technology have increased exponentially!    The What People are becoming ever more comfortable with technical developments – AI, voice activation and automation are becoming more commonplace within people’s lives, partly driven by COVID 19 […]

BLOG

Don’t Bank on it!

Banking, stock market, politics – all institutions known for their air of mystery – are being broken down, brick by brick, from the outside, unveiling their mysteries and unravelling their control.   The What The volatile socio-political and economic landscape has shaken many of the core infrastructures that make up the world as we know […]

BLOG

The Grow Down

From the trivial home renovations & puppy-mania to deep confrontation of mortality and uncertainty – the global pandemic has forced many to fast track to the next life-stage. So what happens when it all ends?    The What The pandemic has forced entire generations to grow old before their time – From facing up to […]

BLOG

The Emotional Tipping Point

From Go Go Go to Slow Slow Slow, life in the fast lane was brought to an abrupt halt and actually… It’s not all bad! There has been a realisation that a jam-packed calendar & overload of news can create more anxiety than it relieves.   The What As the world has been forced to […]

BLOG

WFH: Wellness from Home

From Rat Race to Flat Race, the commute might be shorter (bed to dining table or home-office if you are lucky!) but the days are more intense.    The What Health has been on the rise for year, but it has shot to the top spot as, collectively we have spent the last year scrutinising […]

BLOG

Side Hustle Generation

There will always be people willing to solve the Rubik’s Cube, where the world presents challenges it also unearths those who can design the solution.    The What Widespread furloughs and unemployment paired with forced time indoors and plenty of challenges to solve, has led to an upsurge in innovation & craft. Many are discovering […]

BLOG

Hygiene – The Sequel

Single use PPE, non-recyclable anti-bacterial wipes & harsh alcohol gels have had their 15 minutes of fame. Now people are looking for a hygiene icon, more than a one-hit wonder!   The What In 2020, antibacterial shot to fame as the pandemic gripped the world. Gels, sprays and wipes sold out as we entered unprecedented times, […]

BLOG

Park Dates & Dining Zooms

Spaces are becoming more flexible. Homes are offices, cars are meeting rooms, parks are restaurants, streets are bars!   The What Working from home didn’t start as a permanent thing. And while it certainly has its challenges, most of us have been able to see the benefits, from both organizational and personal perspectives. With many […]