What should the sustainable businesses of tomorrow look like in a post-COVID World?

Do good and Be good is now essential for both consumers and businesses who are demanding that brands and companies not only talk, but act according to their purpose and values. But how do we define sustainability? Should it focus on carbon footprint? What does it mean to be sustainable today and how will this evolve in the future? How can brands achieve true sustainable growth?

On 2nd September, Butterfly explored the current and future landscape of Sustainability and shared how to embrace sustainable growth, achieve focused and intentional innovation, and deliver meaningful brand engagement both internally and externally. If you couldn’t make it to the webinar, please watch the recording here.

We were joined by Alice Moore – Global Purpose Led Brand Building Director at  Reckitt and Kurt Frenier – VP Sustainability and Hydration at PepsiCo. They shared with us their vision of Sustainability and sustainable growth strategy in Reckitt and PepsiCo.

What can you learn about Sustainability?

  • How can your brand and business fully understand the context of sustainability?
  • What do the sustainable brands of tomorrow look like?
  • Butterfly’s model for navigation through the complex world of sustainable growth.

If you have any questions around what was discussed, or would like support or advice on how you can accelerate your growth sustainably, please get in touch.