Big Conversations


Brand purpose beyond sustainability

For a large number of brands, Purpose comes after the brand has defined its positioning and proposition and builds the brand further to fit into our wider lives.


Green, the new black

This year sustainability appears to be on every brand’s to do list. There are countless examples of sustainability entering the mainstream


Sustainability @ Cosmoprof 2019

Sustainability was the key theme at this year’s Cosmoprof beauty conference in Bologna, which drew in over a quarter of a million visitors from around the world.