2020 might not have changed everything but it has certainly changed everyone. In the face of social and physical restrictions that have impacted where we work, how we relate to our colleagues and connect with our loved ones, where and how does Beauty and Personal Care fit into people’s new lives and behaviours? And why should it matter?
In a year when people all over the world have re-evaluated what’s important to them and re-focused on what is truly meaningful, we are witnessing new behaviours, new connections and truly exciting new opportunities for beauty and personal care brands, on and offline.
From our latest research looking at global trends and innovation, it’s been heartening to see people and businesses responding with understanding, insight and ingenuity to these new realities. We’re seeing one thing define these new behaviours that brands and businesses have already started to respond to – kindness: to ourselves, to each other and to the planet.
On 19th of November, we were joined by Amy Baer, Colgate-Palmolive’s World Wide Director Insights for Personal & Home Care who shared how she’s dealt with the challenges she has faced during 2020.
We also explored:
- How beauty and personal care brands have kept their focus on innovation, and have responded to the challenges of 2020 with incredible creativity and purpose.
- How changes in our relationships with ourselves, others & the planet are driving our relationship with beauty and personal care.
- How industry leaders have made crucial and difficult decisions to survive and thrive in 2020 and beyond
Watch the webinar in full below: